What Is Ecommerce and How Does It Affect You?

What is ecommerce? Ecommerce which stands for electronic commerce, is a form of conducting business over the Internet by using online transactions to buy and sell either products or services. The creation and development of electronic commerce is directly a result of the evolution and spread of the Internet. Over the years e-commerce has seen explosive growth and an even brighter future.

Initially, the lack of central authority to define rules and sanctions left some fearing that the Internet is unsafe for the development of commercial activities. Using the Internet for commercial purposes has long been rejected on these grounds. The goal of the major players involved with the development of the Internet in the 80s and 90s was to have free and open sharing of information. Widespread access to the Internet has completely changed all of that.

Over the years, the Internet has turned into a major platform for businesses to reach customers from all over the world and build upon their brand. As online security slowly began to improve, more and more people feel comfortable shopping online. Now the trend is so widespread that it’s hard to imagine anyone with access to the Internet not visiting and buying from an ecommerce website.

For a business, what is ecommerce?

In the beginning, only major businesses with huge budgets were able to develop ecommerce websites, because hiring a web designer costs a lot of money. Currently all of the major offline retailers have a presence online. Fortunately in recent years more and more small businesses are starting online stores as well, because the barrier to entry decreased dramatically due to the development of all-in-one ecommerce solutions. Now retail businesses both big and small are able to expose their products to millions of people on the Internet, which if marketed properly could dramatically increase profits for the business.

For a consumer, what is ecommerce?

In this new age of the Internet, nothing beats the convenience that e-commerce has brought people all over the world. Not only are they able to find just about anything their hearts desire online, they can also compare online retailers to find the best deal on the same product. Consumers are no longer limited to what’s available outside their doorstep, they have access to things halfway across the world. There is also no need to make a trip to a store, ecommerce allows consumers to buy anything they want 24 hours a day no matter where they are.

The TV and Internet Regarding Ecommerce

Good marketing means the art of selling the goods/services via any medium worth exploiting. This is the rule for promoting one’s business and earning money. The modern man has achieved tremendous success regarding technological development and enhancements thereof. Radios, television, newspapers, Internet, Mobile phones are very popular for communication to establish social contacts or simply make money. The cheapest and the most cost-effective ways to do just that are through the Internet. Internet is, nowadays, gaining much popularity to the extent that it may soon beat the Television. This is because; the Market it covers is standardized all over the world. Generally, a person in the Australia gets to see the same thing on a particular web as on surfing the same web in the USA. Television has some boundaries and often the risk factor involved is way high compared to the Internet. The promotion on TV demands a lot of Investment, which may or may not return fruitful investment. But, the Internet demands a very lower level of Investment compared to the Television so it minimizes the risk factor to the maximum possible extent.

TV is very popular for promotion because mostly every potential consumer in the Local Market watches it. However, Internet has a slight disadvantage to it. Though many people are well aware of the Net and its potential, they lack the technical know-how of operating it. They don’t understand that using Internet for Ecommerce is way easier than going to a shop, loitering about in search of what you are looking for and finally end up tired and dissatisfied. The Internet saves time makes your selection easy and convenient. The ecommerce development is directly related to this fact as many are realizing its easiness.

There are many other reasons why the Internet is not still as much popular as TV including,

* People use TV more than the computers, as it gained popularity during the 60s and has the advantage of the time factor. The Internet was begun to be developed, during the late 60s and reached the masses in 1991. It gained popularity in 1994 and has been unstoppable since then. It lags behind due to its Invention at a later point in time than TV.

* The promotional services done for TV and other media have undergone an immense amount of research. The presentation of products/services is done much better on Television than the Internet. The research on using the Internet effectively for Ecommerce is still ongoing and in fact begun only a decade ago. This means that ads and shows on TV are designed better than ecommerce web site designs.

* Ecommerce requires a professional web design and the availability of good shopping cart software. There are many people out there who find using this software to be something very technical, which is not always true. A good ecommerce solution offering company gets you an easy to operate ecommerce software and a better web design.

Multi-Tasking And Internet Marketing – Do You Have What It Takes?

Multi-tasking is a talent, a skill that you may or may not be born with but it’s certainly one you can develop and hone. More importantly, multi-tasking is something that can make or break you. If you don’t have what it takes, multi-tasking may make you bite more than what you can chew. The next thing you know, your Internet marketing efforts have all been for naught.

Multi-Tasking and Internet Marketing: Do You Have What It Takes?

If you’re serious about multi-tasking then consider the following factors and see if you can make them happen in your life.

Be ready to outsource.

Multi-tasking means taking care of significant tasks at the same time. It never includes devoting your precious time to unimportant tasks. Thus, you have to know your business very well to determine which tasks are worth your time and which tasks you can afford to outsource to other people in or out of your company.

Know your priorities.

You need to know which tasks require your attention the first and so forth. If you’re not good at prioritizing, multi-tasking can cause you to panic in the end when you have no idea how to finish everything in time. Being clear about what you want and what you’ll get from each task, on the other hand, can be a big help in knowing your priorities.

Stick to the plan.

Of course, knowing the priorities is just the first step. The next thing to do is sticking to your priorities. You need to deliver on what you’ve promised to yourself. Plans are nothing until they’re realized and multi-tasking will require you to make intelligent decisions occasionally in time-pressured situations. In such instances, you need to develop the backbone necessary to stand by your decision, stick to the plan, and not let worries and self-doubts sway you to indecision.

Build your network.

Develop close and strong relationships with people in the business. No man is an island and this is certainly a golden rule to remember in Internet marketing. There are a lot of things you can do easier and better with the help of other people, but you won’t get their help if you don’t know how to network and socialize effectively. Of course, networking is a two-way street so be aware that you’ll also have to give favors now and then.

Research!

There may be new things that have been developed today which can help you improve the way you’re managing your time or handling a particular task. Constant and diligent research will put you at the forefront of things, and that’s exactly where you have to be if you wish to multi-task successfully in Internet marketing. Remember: in Internet marketing, being first counts a lot!

Don’t dwell too long on figures.

Multi-tasking requires your mind and body to be on the go all the time! It’s nice to enjoy looking at your extremely high conversion rates for a moment or two. It’s acceptable to ruminate a minute or two why your website hits seems to be dwindling. But what’s not nice or acceptable at all is to spend a huge chunk of your day biting your lip and driving yourself crazy regretting past decisions.

If you’ve done something wrong, figure out why and don’t repeat the mistake. If there’s a chance to rectify the situation, do it. If there’s none then get over it and move on to the next task!

Deal with your email.

It’s not going away any time soon unless you just want to delete them all and risk missing an important email. The best way to deal with unread messages in your inbox is not to procrastinate. Read them and provide a response if required. Don’t let them accumulate into huge numbers as they’ll only serve to depress you and dissuade you from doing what must be done.

Let technology help you.

Having two monitors will allow you to surf, blog, and perform other online tasks more effectively. Use an auto-response system and any software program that can simplify your work. Technology can be a huge help but only if you allow it to be so.

Ultimately, all the factors provided above can be summarized into two things: organization and passion. If you’ve got excellent organization skills and you’re truly devoted to your business then multi-tasking is certainly one step that will take you closer to achieving your goals!