Good marketing means the art of selling the goods/services via any medium worth exploiting. This is the rule for promoting one’s business and earning money. The modern man has achieved tremendous success regarding technological development and enhancements thereof. Radios, television, newspapers, Internet, Mobile phones are very popular for communication to establish social contacts or simply make money. The cheapest and the most cost-effective ways to do just that are through the Internet. Internet is, nowadays, gaining much popularity to the extent that it may soon beat the Television. This is because; the Market it covers is standardized all over the world. Generally, a person in the Australia gets to see the same thing on a particular web as on surfing the same web in the USA. Television has some boundaries and often the risk factor involved is way high compared to the Internet. The promotion on TV demands a lot of Investment, which may or may not return fruitful investment. But, the Internet demands a very lower level of Investment compared to the Television so it minimizes the risk factor to the maximum possible extent.
TV is very popular for promotion because mostly every potential consumer in the Local Market watches it. However, Internet has a slight disadvantage to it. Though many people are well aware of the Net and its potential, they lack the technical know-how of operating it. They don’t understand that using Internet for Ecommerce is way easier than going to a shop, loitering about in search of what you are looking for and finally end up tired and dissatisfied. The Internet saves time makes your selection easy and convenient. The ecommerce development is directly related to this fact as many are realizing its easiness.
There are many other reasons why the Internet is not still as much popular as TV including,
* People use TV more than the computers, as it gained popularity during the 60s and has the advantage of the time factor. The Internet was begun to be developed, during the late 60s and reached the masses in 1991. It gained popularity in 1994 and has been unstoppable since then. It lags behind due to its Invention at a later point in time than TV.
* The promotional services done for TV and other media have undergone an immense amount of research. The presentation of products/services is done much better on Television than the Internet. The research on using the Internet effectively for Ecommerce is still ongoing and in fact begun only a decade ago. This means that ads and shows on TV are designed better than ecommerce web site designs.
* Ecommerce requires a professional web design and the availability of good shopping cart software. There are many people out there who find using this software to be something very technical, which is not always true. A good ecommerce solution offering company gets you an easy to operate ecommerce software and a better web design.